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Leo Burnett Company, Inc. Company Profile
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett has helped create some of the top consumer brands, including Kellogg's Frosted Flakes cereal and its Tony the Tiger icon. It offers creative development and campaign planning services through about 95 offices in almost 85 countries. Its Arc Worldwide subsidiary provides promotional and direct marketing services, as well as multimedia and interactive marketing development, while Lápiz Integrated Hispanic Marketing targets Spanish-speakers. The company, which does business as Leo Burnett Worldwide, is owned by ad conglomerate Publicis.
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