Keurig, Incorporated
Company Information

Keurig, Incorporated Company Profile

Keurig knows that time is of the essence. The company makes a hot beverage system that brews a single cup of coffee or tea in less than a minute. The system uses portioned-product "K-Cups" designed for use with its machines. Some 200,000 of its systems are located in offices, foodservice outlets, and homes in North America. The system was developed in 1998, when the firm licensed Green Mountain Coffee Roasters (GMCR) to pack its specialty coffees in Keurig's patented K-Cup. (GMCR acquired Keurig in 2006 for about $104 million.) Other partnerships include coffee roasters Gloria Jean's, Timothy's World Coffee, specialty tea makers Bigelow and Celestial Seasonings, and GMCR-owned Diedrich and Van Houtte.