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HASBRO, INC. Company Profile
It's all fun and games at Hasbro, the #2 toy maker in the US (after Mattel) and the producer of such childhood favorites as G.I. Joe, Play-Doh, Tonka toys, Mr. Potato Head, Nerf balls, and My Little Pony. Besides toys, Hasbro makes board games under its Milton Bradley (Scrabble, Candy Land), Cranium, and Parker Brothers (Monopoly, Trivial Pursuit) brands, as well as trading cards including Magic: The Gathering (through its Wizards of the Coast unit) and Dungeons & Dragons. Hasbro also makes Star Wars action figures; the company's the licensee of action figures and games for the the entire franchise. In addition to Disney and Disney's Marvel Entertainment, Hasbro licenses popular names and characters for other toys and games.
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