Nielsen Consumer Insights, Inc.
Company Information

60 Corporate Woods
Rochester, NY, 14623 United States
(585) 272-8400

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Nielsen Consumer Insights, Inc. Company Profile

Harris Interactive has a high opinion of polling data. The company is a leading market research and opinion polling firm best known for its Harris Poll, which takes the pulse of public opinion on various topics each week. Harris conducts its market research and polling primarily through an Internet panel consisting of millions of people from around the world. It offers research services to about 1,400 clients in such industries as consumer goods, financial services, health care, transportation, and technology; its Harris Interactive Service Bureau provides market research services to other market research firms. Harris traces its roots to 1956. It became a subsidiary of Nielsen in 2014.