Hallmark Cards, Incorporated
Company Information

2501 Mcgee St
Kansas City, MO, 64108 United States
(816) 274-5111

Hallmark Cards, Incorporated Rankings

#130 in Forbes Largest Private Companies (November 2014)

Top 3 Competitors

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Hallmark Cards, Incorporated Company Profile

As the #1 producer of warm fuzzies, Hallmark Cards is the Goliath of greeting cards. The company's cards are sold under brand names Hallmark, Shoebox, and Ambassador and can be found in more than 30,000 US retail stores. (About 2,200 stores bear the Hallmark Gold Crown name; the majority of these stores are independently owned.) Hallmark also offers electronic greeting cards, gifts, and flowers through its website. In addition to greeting cards, the company owns crayon manufacturer Crayola (formerly Binney & Smith), about 90% of cable broadcaster Crown Media, and Kansas City's Crown Center real estate development firm. Members of the founding Hall family own two-thirds of Hallmark.