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Via Varejo S/A.
Company Information

Rua João Pessoa 83
Sao Caetano Do Sul, Sao Paulo, 09520-010 Brazil
+55-1142256989
http://www.pontofrio.com.br

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Via Varejo S/A. Company Profile

The name of its prominent stores translates to "cold point," but Globex Utilidades aims to be Brazil's hot spot for retail sales of household products. Merchandise includes mobile phones, computers, audio and video equipment, furniture, and home appliances. Globex Utilidades operates about 350 stores across the country, mostly under the Ponto Frio and Disapel Electrodoméstico banners; the states of Rio de Janeiro and São Paulo account for more than half of sales. Its operations also include Globex Administração e Serviços and Banco Investcred. Globex Utilidades was founded in 1946. Companhia Brasileira de Distribuicao acquired control of the company in 2009 and made Ponto Frio part of its Nova Globex unit.