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FRUIT OF THE LOOM, INC.
Company Information

1 Fruit Of The Loom Dr
Bowling Green, KY, 42103 United States
(270) 781-6400 †
http://www.fruit.com

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FRUIT OF THE LOOM, INC. Company Profile

Fruit of the Loom wants to be in everyone's drawers. Besides the basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- its products include activewear, casualwear, and children's underwear sold under such labels as Russell, Funpals, Fungals, and Underoos (with licensed characters). Its items are sold primarily in North America through discount and mass merchandisers the likes of Wal-Mart and Target, as well as to department stores, wholesale clubs, and screen printers. Fruit of the Loom, owned by Berkshire Hathaway, enjoys the largest market share for branded men's and boy's underwear and its Russell Athletic unit leads in team uniforms.

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