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DOLLAR GENERAL CORPORATION Company Profile
Dollar General's at ease with living off the crumbs of Wal-Mart. The fast-growing retailer commands a chain of more than 11,500 discount stores in more than 40 states, primarily in the southern and eastern US, the Midwest, and the Southwest. Offering mostly basic household products, such as cleaning supplies and health and beauty aids, the company also peddles seasonal items, apparel, and an expanding menu of shelf-stable and perishable foods. Dollar General typically targets low-, middle-, and fixed-income shoppers. The no-frills stores typically measure about 7,200 sq. ft. and are located in small towns that are off the radar of giant discounters. Some 25% of its merchandise is priced at $1 or less.
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