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DOLLAR GENERAL CORPORATION Company Profile
Dollar General's at ease with living off the crumbs of Wal-Mart. The fast-growing retailer boasts roughly 12,200 discount stores in over 40 US states, mostly in the South, East, the Midwest, and the Southwest. It generates about 75% of its sales from consumables (including refrigerated, shelf-stable, and perishable foods) and another 10% from seasonal items. The stores also offer household products (cleaning supplies and health and beauty aids) and apparel. Pricing its items at $10 or less (and 25% of items at or under $1), Dollar General targets low-, middle-, and fixed-income shoppers. The no-frills stores typically measure about 7,400 sq. ft. and are located in small towns that are off the radar of giant discounters.
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