Dollar General Corporation
Company Information

Dollar General Corporation Company Profile

Dollar General's at ease with living off the crumbs of Wal-Mart. The fast-growing retailer commands a chain of more than 10,000 discount stores in about 40 states, primarily in the southern and eastern US, the Midwest, and the Southwest. (In 2011 Dollar General entered three new states, its first since 2006.) Offering mostly basic household products, such as cleaning supplies and health and beauty aids, it also peddles seasonal items, apparel, and, increasingly, food. Dollar General typically targets low-, middle-, and fixed-income shoppers. The company's no-frills stores are located in small towns that are off the radar of giant discounters. Some 25% of its merchandise is priced at $1 or less.