Charm Jewelry will certainly charm the ladies with its array of shiny, expensive baubles. The company is Canada's second-largest jeweler (behind Peoples Jewellers), operating more than 50 retail stores under the Charm Diamond Centres name throughout Nova Scotia, Newfoundland, New Brunswick, Prince Edward Island, Ontario, Alberta, and Saskatchewan. It also sells its bracelets, earrings, gemstones, pendants, and rings online. The company prides itself on selling diamond products that exclusively bear diamonds mined, cut, and polished in Canada. Charm Jewelry was founded by CEO Richard Calder in 1972 with the opening of its first store in Novia Scotia. The chain is still owned and operated by the Calder family.