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Bath & Body Works, LLC Company Profile
Women turn to Bath & Body Works (BBW) to help wash away the daily stresses of life. A subsidiary of L Brands, BBW operates more than 1,650 stores throughout North America and an online shop. The company sells shower gels, lotions, antibacterial soaps, home fragrance and accessories under its own BBW brand, as well as the C.O. Bigelow and White Barn Candle Co. brands. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extra indulgences such as massages and pedicures. The BBW brand has had an image makeover, from country-inspired to a modern-day apothecary of beauty. BBW accounts for about a quarter of L Brands' sales.
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