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Babies "R" Us
Company Information

1 Geoffrey Way
Wayne, NJ, 07470 United States
(973) 617-3500 †

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Babies "R" Us Company Profile

Babies may not be able to do their own shopping, but their parents can shop for them at Babies "R" Us. The company, a division of retail toy giant Toys ''R'' Us, operates about 270 stand-alone stores across the US as well as an online store. It offers toys, clothing, and accessories for newborns and toddlers, as well as guest services, such as a mother's room and gift registry. Name-brand and private-label product offerings range from feeding, bathing, and potty-training supplies to baby furniture, strollers, car seats, high chairs, and organic and natural baby products. Founded in 1996, the juvenile products chain's retail reach has grown by combining Babies "R" Us and Toys "R" Us stores.

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