AURUM HOLDINGS LIMITED Company Profile
It's no accident that Aurum, referring to the Latin word for gold, owns a trio of luxury jewelers. The holding company's portfolio includes Goldsmiths, the UK's #2 jewelry chain, behind Signet. Dating to 1778, Goldsmiths has spread to some 130 locations that sell gold, silver, and diamond jewelry, watches, and gifts. Aurum's upscale Mappin & Webb boasts more than a dozen showrooms, offering diamond and other fine gem jewelry, name watches (TAG Heuer, Omega, Chrisitan Dior), and gifts, too. Watches of Switzerland, Aurum's third holding, sells Swiss watch brands Cartier, Longines, Patek Philippe, Rolex, and Zenith, among many, via 15 showrooms, mostly in London. Aurum is 80% owned by Icelandic bank Landsbanki.