Amazon.co.uk Ltd Company Profile
Amazon.com may boast "Earth's Biggest Selection," but subsidiary Amazon.co.uk bags Britain. The UK online retailer, part of its parent's international business, offers an Amazon.com buying experience with a UK accent in terms of language, products, customer service, and fulfillment. It sells to consumers in England, Ireland, Scotland, and Wales, an almost endless list of media, electronics, and other general merchandise, including books, music, videos, games, electronic devices, software, toys, tools, apparel, shoes, computers, office supplies, groceries, and much more. Amazon.co.uk entered the virtual marketplace in October 1998; its sales represented between 11% to 15% of its parent's sales in 2011 and 2010.