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ASDA Group Limited Company Profile
ASDA offers its customers low-price, American-style shopping with an English accent. Owned by US-retail-giant Wal-Mart Stores, ASDA is the UK's #2 food seller (behind Tesco). It operates more than 540 food and general merchandise stores, including supermarkets, superstores, and ASDA Supercenters, as well as ASDA Living stores. Its ecommerce arm, ASDA Direct, sells goods online. ASDA's vast nonfood offering includes apparel, CDs, books, videos, housewares, and more. Since ASDA was acquired by Wal-Mart more than a decade ago, the chain has ignited a price war in the UK by introducing Wal-Mart's aggressive "price-rollback" program and converting stores to the supercenter format.