How to Use Custom Lead
Builder Lists
Direct Mail is Not Dead
As e-mail marketing picked up over the past decade, direct mail has fallen out of favor. Direct mail can work well when done right. Avoid these 10 mistakes and a direct mail campaign could be a successful part of your marketing plan.
Read MoreTactics for Better Email Marketing Campaigns
What is the best day of the week to send your marketing message via email? Ask this question of marketing professionals and you’ll likely get seven different answers. Ask what hour of the day to send the same email, and you’ll receive 24.
Read MoreStrategies for Success with Telemarketing
When making a warm call or a cold call, many salespeople are confused as to what their primary goal should be during that first interaction — should you be trying to get the appointment as quickly as possible, or should you be asking more questions?
Read MoreWatch the Lead Builder Tutorial Video
Step-by-step instructions on building and saving your lead lists.
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