Columbia Sportswear Company Description
Gertrude Boyle is proud to be called one tough mother. The octogenarian chairwoman and star of Columbia Sportswear's popular "tough mother" and "tested tough" ads heads the top US skiwear seller and one of the world's biggest outerwear makers. The company popularized the Bugaboo jacket, a parka with weatherproof shell, and put Columbia on the map in upscale outerwear. Columbia also makes leather outerwear, sportswear, accessories, and boots and other rugged footwear. The company's brands include Mountain Hardwear, Sorel, Montrail, and Pacific Trail, among others. The Boyles (Gertrude; son Tim, president and CEO; and daughter Sarah Bany, director) own more than 60% of Columbia Sportswear.
View the Comprehensive Company Description for Columbia Sportswear
The Company Description provides a historical perspective of Columbia Sportswear's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Columbia Sportswear's evolution in the marketplace.
