Cision Company Description
This company does more than just observe. Cision AB (formerly Observer AB) is a market monitoring, analysis, and research firm that informs clients on how they are covered by the media. The company monitors some 50,000 news and information sources, such as newspapers and magazines, Web publications, broadcasts, news services, press releases, and databases. Cision covers the Nordic and Baltic, rest of Europe, and North America regions, serving information, communications, investor relations, and marketing departments of companies, as well as public relations firms and public-sector agencies. The company was founded in 1892 as a press clipping business for Swedish businesses and individuals.
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The Company Description provides a historical perspective of Cision's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Cision's evolution in the marketplace.
