Chrysler Company Description
The divorce is final: Daimler got the Mercedes and Chrysler got the minivan. After almost a decade of trying to make the most audacious merger in automotive history work, DaimlerChrysler is now Daimler and Chrysler. In 2007 private equity concern Cerberus Capital Management bought Chrysler for about $7.4 billion -- or about one-fifth of the $37 billion Daimler paid in 1998. In addition to its eponymous Chrysler brand, the company also controls the Dodge and Jeep marques. Specific models include Chrysler 300, Dodge Ram pickups, and Jeep Grand Cherokee. The company offers financing to both consumers and dealers through Chrysler Financial Services LLC.
View the Comprehensive Company Description for Chrysler
The Company Description provides a historical perspective of Chrysler's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Chrysler's evolution in the marketplace.
