Cenveo Competition
Now Viewing Cenveo's competition in: Commercial Printing (primary)
Call Preparation Questions
Customers, Marketing, Pricing, Competition
What is the average size of a customer order? -
How many customers does the company serve? In what types of industries? - Advertising and financial printing are the largest markets for commercial printing.
Does the company specialize in a particular industry? - Small printers may specialize to offer better customer service and specialized capabilities.
Who are the company's competitors? - Companies typically compete with other local printers, but the Internet is allowing companies to offer their services on a wider geographic basis.
How much of the company's business involves competitive bids? - Most commercial printing work is on a project basis, often after submission of bids to the customer.
How sensitive are customers to price? - Some customers are more concerned about quality and timeliness than price.
Competitive Landscape
Demand is driven by advertising and product needs of business customers. The profitability of individual companies is closely linked to effective sales operations. Large companies have scale advantages in buying materials like paper and ink, serving large customers with regional or national needs, and making efficient use of expensive presses. Small companies can compete effectively by offering better local service in a specific product category. Annual revenue per employee averages about $160,000.
Business Challenges
CRITICAL ISSUES
Dependence on Business Activity - The volume of commercial printing is closely tied to the health of the US economy, particularly advertising and consumer spending. Advertising-related jobs are the mainstay of commercial printing, but financial printing has grown in importance. Both advertising and financial activity are sharply affected by the economy and stock market.
Fluctuating Paper, Ink Costs - Printers feel the impact of cost fluctuations of paper and ink prices, as paper accounts for about 25 percent of printing costs. Paper price increases don't directly affect profits for many printers because they pass paper costs to customers, but lower prices encourage more volume. Environmental issues in paper manufacture may raise paper prices. Ink prices are affected by fluctuations in oil and resin prices.
Industries Where Cenveo Competes
- Business Services
- Commercial Printing(primary)
- Consumer Products Manufacturers
- Office, School, & Art Supplies
- Media
- Publishing
