Cadbury Company Description
At Cadbury, saying "Go suck an egg" is not an insult. The company makes the famous chocolate-covered Cadbury Créme Eggs and the more we suck the fatter its bottom line. The world's largest candy maker by market share (10%), its brands include Trebor and Bassett and Green & Black's. It is the world's second-largest chewing gum maker, with brands such as Bubbas, Trident, and Dentyne. The company was also a longtime worldwide player in the non-alcoholic beverage sector until 2008, when it spun off and renamed its North American beverage operations as Dr Pepper Snapple Group. The separation also saw the candy side of things change its name from Cadbury Schweppes to just Cadbury.
View the Comprehensive Company Description for Cadbury
The Company Description provides a historical perspective of Cadbury's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Cadbury's evolution in the marketplace.
