Buy.com Inc.

85 Enterprise, Ste. 100
Aliso Viejo, CA 92656 (Map)
Phone: 949-389-2000
http://www.buy.com

Hoover's coverage by Alexandra Biesada

Overview

Buy what.com you ask? E-tailer Buy.com sells books, cell phones and services, computer hardware and software, electronics, DVDs, jewelry, music, toys, and much more. Founded in 1997, Buy.com initially made a splash by selling products below cost. It has since raised its prices but maintains an edge by offering to match any qualified competitor's price. In all, the company offers millions of products to more than 18 million customers. It sells half its products directly, and the other half are sold by other e-commerce businesses that use its online store, such as Sixth Avenue Electronics. Buy.com ships to customers in Europe, North America, and the Pacific Rim. The firm was acquired by Japan's Rakuten in 2010.

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Key Numbers from Hoover's UK

Key financials for Buy.com Inc.

Company Type Subsidiary of Rakuten
Fiscal Year-End December
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Key People from Hoover's UK

Key people and executives for Buy.com Inc.

President and CEO Neel Grover
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COO and General Counsel Greg Giraudi
CTO Robb Brock
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Top Competitors from Hoover's UK

Top competitors of Buy.com Inc.

There are 15 competitors for Buy.com; see more.
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