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Establishing Key Business Relationships through Online Social Networking

Content Provided by Miller Heiman

Social networking is a familiar business practice for most sales professionals, and with the exception of being technology based, online social networking isn't much different. The critical difference between online and off, however, is how much easier it is to connect with total strangers. The power of online social networking for professionals lives in the user's ability to connect with anyone, anywhere, with the click of a button.

Simply put - online social networking is an enabling technology that gives you the opportunity to stay connected with and get connected to the people who are going to be important to you from a business perspective. This tool offers tremendous potential for developing sponsors and coaches within existing accounts and can help connect you with key decision makers.

Consider not just how many people you know personally and if their company needs your services, but who those contacts may know within those companies where you have existing opportunities and need to develop additional relationships.

Read this sales tip so learn how to get the most out of business relationships through social networking.

Register to download this sales tip