Sales And Marketing Performance Center
Your resource for actionable advice, tools, events and whitepapers for tackling your sales or marketing challenges.
Featured Article
Power of the Marketing Pyramid
Imagine this scenario: you are at a professional services firm that has just come off a fairly good year of growing revenue and profits. You want to continue this growth going into the coming year and have decided you are finally going to take some of these profits and invest in marketing. You have accumulated a list of 1,000 clients, former clients, and prospects to target. Everyone turns to you and asks, "Well, how are we going to invest our hard-earned profits?"
Read This Month's Miller Heiman Article: "Wildly Worried or Happily Coasting?"
Sales & Marketing Podcast
Harmonizing Your Sales and Marketing Departments
Sometimes Sales and Marketing departments are not exactly in sync. Hoover's VP, Jim Currie explains why it's important that they are. Listen to find out more.
Sales Workshops
Upcoming Sales Workshops
- 07/22/08
- Strategic Selling
- Rolling Meadows, IL
- 07/28/08
- Strategic Selling and Conceptual Selling
- Boston, MA
- 07/29/08
- Strategic Selling
- San Francisco, CA
- 08/06/08
- Large Account Management Process
- Toronto, Canada
Sales & Marketing Video
Business Information Tips
Using Business Intelligence
Business intelligence is information that enables your sales and marketing organizations to find new customers, discover new opportunities with existing customers and target new markets effectively in a quickly changing business world. Successful sales and marketing organizations use Hoover's for:
- Lead Generation
- Use precise criteria to find qualified leads and develop effective lead-generation processes.
- Mailing Lists
- With extensive, accurate information on over 24 million companies, Hoover's makes it easy to build targeted mailing lists of sales leads online.
- Business Marketing
- Discover new opportunities, get a better grasp on the competitive landscape and target your business marketing programs.
- Business Search
- Hoover's free business search provides access to 43,000 companies, while subscribers have access to more than 24 million companies.
- Sales Leads
- Hoover's powerful, cost-effective online tools help you quickly and easily build accurate lists of targeted sales leads.
Archived Articles
- From Poor to Perfect: Launching a CRM
- Client Relationships That Product Results
- Cold Calling Works: You Just Do it Wrong
- Got Marketing? Align for enhanced Results
- 23 Questions You Should Ask When Building Your Marketing Strategy
- Sharpen Your Customer Focus Efforts
- Boost Your Close Rates with a Joint Venture Approach
- 80 Percent Syndrome: The Harmful Habit That's Hindering Your Sales
- Establishing Key Business Relationships through Online Social Networking
- Building Credibility With New Clients
- Boost Win-Rates Through Better Deal Management
- Are Your Sales Goals Sabotaging You?
- Increasing your odds
- Role-playing is an effective sales training tool
- Avoid Year-end Panic with Deal Reviews
- Generating Repeat Business
- Finding New Sales Prospects
- The changing environment of selling and sales management
- Creating a Budget and Sales Forecast
- Getting The Most From Your Direct Mail Campaign
- Secrets Of Successful Market-Research Studies
- Dead Lead or Follow Up?
are provided by our partner, AllBusiness.com Articles marked 
are provided by our partner, Miller HeimanFeatured Whitepapers
Making Lead Generation Work
53% to 88% of business to business professional services buyers are willing to switch to new service providers. These buyers are indifferent, at best, in their affinity to their current providers. While you may be the exception to the rule, this probably includes you. (39 pages)
Register to download this whitepaperRegister to download this month's Miller Heiman Whitepaper: "When's This Sale Going to Close?"
Sales Tip
The key to determining whether you are going to sink or swim is to Research, Plan, and Prepare.
Expand Your Network Of Prospects
With Hoover's Connect, you can find the prospects you need through a great network of people -- your own! Completely free!
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