October 6, 2006

Welcome to the Hoover's APAC 50, a monthly list of the companies in the Asia-Pacific region that are most searched on Hoover's. Derived by tracking the search requests of Hoover's subscribers, the Hoover's APAC 50 provides insight on which companies are being watched most closely by corporate executives, as well as sales, marketing, and business development professionals, who represent a large portion of Hoover's customers.

The news behind the biggest movers on this month's Hoover's APAC 50 ranged from new product launches to corporate reorganization.

Nintendo Co., Ltd. (From #40 to #19)

Nintendo is saying "oui" (well, more likely "hai") to Wii, its new gaming console. In mid-September, Nintendo took the wraps off of the Wii (pronounced "we") system, which will sport a $250 price tag when it debuts in November. The company hopes that the system, which is priced well below the competing Sony PS3 and Microsoft Xbox 360, will appeal to consumers who are not already hard-core gamers. Also unlike its larger rivals, Nintendo expects to make money on Wii from the get-go -- a proposition that just about any company would say "yes" to.
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FUJIFILM Holdings Corporation (From #56 to #30)

Given that "film" is part of its name, it's no surprise that FUJIFILM is associated with photography. But in recent years, digital photography has shrunk the worldwide market for film, so FUJIFILM has responded with plans to diversify its business. In September, the company announced a new holding structure for itself, one that emphasizes industrial and office equipment, cosmetics, and even nutritional supplements alongside its traditional mainstay in film. The company seeks to use technologies originally developed for photographic applications to diversify into the new lines of business.
News