March 19, 2007

Welcome to the Hoover's EMEA 50, a monthly list of the companies in the Europe-Middle East-Africa region that are most searched on Hoover's. Derived by tracking the search requests of Hoover's subscribers, the Hoover's EMEA 50 provides insight on which companies are being watched most closely by corporate executives, as well as sales, marketing, and business development professionals, who represent a large portion of Hoover's customers.

The news behind the biggest movers on this month's Hoover's EMEA 50 ranged from strong earnings and new product announcements to high-profile, celebrity endorsements.

Bayerische Motoren Werke AG (From #49 to #22)

BMW enjoyed a robust 2006; in fact, it posted its highest-ever numbers for revenues and vehicles sold. The early part of 2007 has also treated the company well. In February, the company posted North American sales figures that spiked 12% compared to the same month last year. BMW, which offers the MINI and Rolls-Royce brands alongside its namesake line, has also announced that it will work with DaimlerChrysler to develop hybrid engine systems for use in luxury car models. BMW has also said that it plans to bring a diesel-engine model to the US market in 2008.
News | Financials

H&M Hennes & Mauritz AB (From #90 to #46)

In recent years, the trendy fashion chain H&M has tried to boost the appeal of its clothes by commissioning lines from famous designers such as Karl Lagerfeld and Stella McCartney. Building on the success last year of a tracksuit designed by pop diva Madonna, H&M is now rolling out an entire line of Madonna clothes. (The Material Girl has also clothed herself in H&M duds off stage during her "Confessions" world tour.) Next up in H&M's celebrity showcase is Australian singer Kylie Minogue, who is lending her face and name to the chain's new line of beachwear.
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