An Audience Every Marketer Wants To Meet

Hoover's is proud to have established relationships with highly desirable business and personal consumers.

Business Decision Makers

Hoover's Audience Makes Important Business Decisions. Hoover's % composition beats Business News % composition in the following categories: ASPs, Internet, Hosting (199) (Hoover's: 11.1%, Business News: 9.9%), Business Consulting (301) (Hoover's: 15%, Business News: 10.3%), Computer Hardware (183) (Hoover's: 19.6%, Business News: 17.6%), Computer Software (180) (Hoover's: 23.8%, Business News: 20.2%), Financial Services (150) (Hoover's: 6.7%, Business News: 8.2%), IT Consulting (213) (Hoover's: 9.6%, Business News: 8.5%), and Marketing Services (262) (Hoover's: 14%, Business News: 8.9%). @Plan, Summer 2006 Decision Makers

Audience Composition

  • 11% are C-Level execs
  • 5% are EVP, SVP, VP
  • 41% make or influence business decisions

Why They Use Hoover's?

  • Monitoring customers, partners, and competitors
  • Evaluating acquisitions
  • Comparing financials
  • Learning about peers

What They Use Most

  • Company Fact Sheets
  • Financials
  • Competitive Landscapes
  • Executive lists & bios

Small Business Leaders

A Combined Reach And % Comp Makes Hoover's A Sweet Spot For Reaching Small Business Leaders. Business Week: 9.8% Comp, 4.7% Reach; Quicken: 10.3% Comp, 4.7% Reach; Hoover's: 10.2% Comp, 2.6% Reach; Entrepreneur.com: 18% Comp, 3.4% Reach; BizJournals.com: 14.5% Comp, 2.3% Reach. Target Audience: < 100 in organization, Senior Management (Online Market Size: 4.9%, 7,118,809). @Plan, Summer 2006 Small Business Owner

Audience Composition

  • 15% are senior managers in businesses with less than 100 employees
  • 12% have or will start their own businesses within 12 months

Why They Use Hoover's?

  • Sizing up marketing opportunity
  • Following market leaders
  • Discovering prospects
  • Creating marketing lists

What They Use Most

  • Industry content
  • Company Fact Sheets
  • List building and download tools

Mobile Professionals

Hoover's Audience Travels For Business More Than Travel Site Audiences. Hoover's % Composition is higher than Travel Websites % Composition in these areas: Airlines For Domestic Business (Hoover's: 27.7%, Travel Websites: 17.8%), Airlines for International Business (Hoover's: 8%, Travel Websites: 4.2%), Any Car Rental For Business (Hoover's: 24.6%, Travel Websites: 12.2%), Any Hotel For Business (Hoover's: 32.7%, Travel Websites: 19.8%), Any Travel For Business (Hoover's: 40.8%, Travel Websites: 27.1%) Mobile Professional

Audience Composition

  • 41% have traveled for business in the last 3 months
  • 69% have traveled for vacation in the last 3 months

Why They Use Hoover's?

  • Business planning
  • Customer and partner due diligence
  • Cold calling/meeting prep
  • Lead lists

What They Use Most

  • Subscriber search tools
  • Company Fact Sheets
  • Competitor lists
  • Officer lists & biographies