Burton Company Description
The Burton Corporation surfs the slopes with its premium snowboards and equipment. The company, which does business as Burton Snowboards, is the world's leading snowboard manufacturer. It also makes snowboarding apparel, eyewear, boots, bindings, and packs under its namesake Burton, AK, Anon, and RED brands. The company maintains a network of about 10 retail shops and factory outlets in the US, Austria, and Japan. It also markets gear through sporting goods stores and online retailers, such as Altrec.com and Snow & Rock Sports. Taking to the beach, Burton operates surfboard maker Channel Island Surfboards, whose goods are available at its store in Santa Barbara, California, and in surf shops on the West Coast.
View the Comprehensive Company Description for Burton
The Company Description provides a historical perspective of Burton's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Burton's evolution in the marketplace.
