Build-A-Bear Company Description
The Build-A-Bear Workshop covers the "bear" necessities and much more. Located mainly in malls, the stores allow kids to design their own teddy bears and other stuffed animals complete with clothing (formal wear to western wear), shoes (including Skechers), and a barrage of accessories (eyewear, cell phones, and the like). Customers can also build bears online. Other offerings include the in-store Build-A-Party and an interactive online community, as well as online games and e-cards. The company, founded by CEO Maxine Clark in 1997, operates some 325 stores in Canada, Europe, and the US, as well as some 50 franchised stores in international locations. Clark owns about 14% of the company.
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The Company Description provides a historical perspective of Build-A-Bear's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Build-A-Bear's evolution in the marketplace.
