Bronco Wine Co. Company Description
Bronco Wine has been known to buck the system. One of the nation's top wine producers, the vintner makes 60 labels, including Charles Shaw, Forest Glen, and Coastal Ridge. Operating a 35,000-acre vineyard, the California bulk wine producer has a 61 million gallon capacity. Bronco Wine created a stir in the wine industry by selling its Charles Shaw brand for $1.99 at Trader Joe's Company locations. (The wine, dubbed "drinkable" by many, quickly gained the nickname Two-Buck Chuck.) Bronco announced plans to build its own glass-bottle making plant in 2007.
View the Comprehensive Company Description for Bronco Wine Co.
The Company Description provides a historical perspective of Bronco Wine Co.'s organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Bronco Wine Co.'s evolution in the marketplace.
