British American Tobacco Australasia

Private Bag 1
Maroubra, New South Wales 2035, Australia (Map)
Phone: +61-2-9370-1500
Fax: +61-2-9370-1188
http://www.bat.com.au

Overview

British American Tobacco Australasia (BATA) wants its customers in Australia and surrounding regions to smoke 'em if they've got 'em -- and buy some more if they've run out. In Australia, BAT is the market leader with nearly 45% of market share. The company has made the eradication of illegal tobacco as one of its highest priorities. In 2005 BATA ceased production of cigarettes with brand descriptions such as "light" and "mild" in relation to the safety level of the emitted smoke. At around the same time, the company also came out against so-called fire-safe cigarettes that theoretically extinguish themselves if left unattended or are discarded improperly. BATA is a subsidiary of British American Tobacco.

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Key Numbers from Hoover's UK

Key financials for British American Tobacco Australasia

Company Type Subsidiary of British American Tobacco
Fiscal Year-End December
Sales (mil.) £3,106.8
Employees 1,200
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Key People from Hoover's UK

Key people and executives for British American Tobacco Australasia

Managing Director David Fell
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Director, Corporate and Regulatory Affairs John Galligan
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Top Competitors from Hoover's UK

Top competitors of British American Tobacco Australasia

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