British Airways Company Description
A member of the royal family of European airlines, British Airways (BA) serves about 300 destinations in some 75 countries from hubs at London's Heathrow and Gatwick airports. The carrier operates a fleet of more than 240 aircraft, consisting mainly of Airbus and Boeing jets. BA extends its network via code-sharing relationships, chiefly with AMR's American Airlines and other members of the Oneworld global marketing alliance, such as Iberia and Qantas. Among Europe's flag carriers, BA is outranked only by the combined Air France-KLM and by Deutsche Lufthansa. In mid-2008, BA began merger talks with Iberia, Spain's #1 airline and a leading provider of service between Europe and South America.
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The Company Description provides a historical perspective of British Airways's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of British Airways's evolution in the marketplace.
