Brasileira de Distribuição Company Description
Carmen Miranda could have filled her fruity headdress at the 575 stores of Companhia Brasileira de Distribuição (CBD). Brazil's #1 grocer operates the Pão de Açúcar, CompreBem, and Sendas supermarket chains; Extra hypermarkets and convenience stores; Eletro electronics and appliance stores; and e-commerce sites (paodeacucar.com.br and extra.com.br). The company's strategy of operating diversified businesses -- it targets low-income consumers with its Eletro chain and hawks private-label goods to Pão de Açúcar shoppers -- made it a leading Brazilian food retailer. CBD grows by acquiring regional retailers. The founding Diniz family and French food retailer Casino Guichard-Perrachon share control of the company.
View the Comprehensive Company Description for Brasileira de Distribuição
The Company Description provides a historical perspective of Brasileira de Distribuição's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Brasileira de Distribuição's evolution in the marketplace.
