BMW of North America Company Description
A subsidiary of BMW, BMW of North America imports BMW, MINI, and Rolls-Royce cars and motorcycles into the US and provides marketing, sales, and financial services for some 340 BMW dealerships, about 330 BMW Sports Activity Vehicle dealerships, some 150 BMW motorcycle retailers, about 80 MINI dealerships, and 25 Rolls-Royce dealers. BMW of North America divisions include BMW Manufacturing, industrial-design firm DesignworksUSA, a parts distribution center, and a technical training center. BMW of North America was established in 1975. BMW secured the full rights to the Rolls-Royce brand from Volkswagen in 2003.
View the Comprehensive Company Description for BMW of North America
The Company Description provides a historical perspective of BMW of North America's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of BMW of North America's evolution in the marketplace.
