Bluefly, Inc. (NASDAQ: BFLY)

42 W. 39th St., 9th Fl.
New York, NY 10018 (Map)
Phone: 212-944-8000
Fax: 212-354-3400
Toll Free: 877-258-3359
http://www.bluefly.com

Overview

Bargain e-tailer Bluefly aims to fly anywhere but further into the red. The company is an online retailer of designer apparel and accessories for men, women, and teens at prices it claims are 30%-75% cheaper than retail. The Bluefly.com website carries more than 50,000 styles from 350-plus brands, including Prada and Calvin Klein. It is also a partner in a newly-formed joint venture -- Eyefly -- that began sell prescription fashion eyewear online in 2011. Founded in 1991 to sell golf apparel, Bluefly later made the transition to an off-price luxury e-tailer. The Bluefly.com site was launched in 1998 and has yet to have a profitable year.

Sample Overview

Key Numbers from Hoover's UK

Key financials for Bluefly, Inc. (NASDAQ: BFLY)

Company Type Public (NASDAQ: BFLY)
Fiscal Year-End December
2010 Sales (mil.) £57.2
1-Year Sales Growth 9.0%
2010 Net Income (mil.) (£2.6)
2010 Employees 84
1-Year Employee Growth 1.2%
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Key People from Hoover's UK

Key people and executives for Bluefly, Inc. (NASDAQ: BFLY)

Interim Chairman David Wassong
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CEO and Director Melissa Payner-Gregor
CFO Kara B. Jenny
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Top Competitors from Hoover's UK

Top competitors of Bluefly, Inc. (NASDAQ: BFLY)

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Industry Information from Hoover's UK

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