Blue Nile Company Description
Blue Nile helps tech-savvy Marc Antonys bejewel their Cleopatras. The company, which offers luxury-grade jewelry online at bluenile.com, sells loose diamonds, settings, engagement rings, and other jewelry made of gold, platinum, and silver set with diamonds, pearls, emeralds, rubies, and sapphires. The e-tailer, offering over 1,000 styles of jewelry, also sells men's and women's watches and accessories. Blue Nile also operates Canadian and UK Web sites. CEO Mark Vadon, a discouraged engagement-ring shopper, and Ben Elowitz, formerly of Fatbrain.com, founded the site in 1999 as RockShop.com and, briefly, Internet Diamonds Inc., before adopting the Blue Nile brand name later that year.
View the Comprehensive Company Description for Blue Nile
The Company Description provides a historical perspective of Blue Nile's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Blue Nile's evolution in the marketplace.
