Black Entertainment Television Company Description
You might say this network gives cable TV some street cred. Black Entertainment Television operates BET, the leading cable channel targeting young African-American audiences with a mix of entertainment, music, and news programming. Reaching about 90 million US homes, BET boasts a line up that includes 106 & Park (music videos), Brothers to Brutha (reality show), and Sunday Best (gospel music). The network is the flagship property of BET Networks, which includes sister outlets BET Gospel, BET Hip Hop, BET J (jazz and R&B music programming), and Centric (targeting older adult viewers). Launched in 1980, BET is owned by media conglomerate Viacom through BET Holdings.
View the Comprehensive Company Description for Black Entertainment Television
The Company Description provides a historical perspective of Black Entertainment Television's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Black Entertainment Television's evolution in the marketplace.
