Billabong Company Description
If a surfer says, "Dude, pass me my Billabong," he's just asking for his T-shirt. Billabong International makes Billabong brand surf and extreme sports (skateboarding and snowboarding) apparel and accessories. Products sporting its wave logo include board shorts, swimwear, T-shirts, jackets, backpacks, watches, and footwear. Board riders and wannabes can buy the firm's gear at specialty sport stores and a few Billabong stores in more than 100 countries. The company sponsors surfers, skaters, and pro surfing tournaments in Australia, South Africa, and Spain. Billabong bought US skateboard company Sector 9 in 2008. Director Gordon Merchant founded Billabong in 1973.
View the Comprehensive Company Description for Billabong
The Company Description provides a historical perspective of Billabong's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Billabong's evolution in the marketplace.
