Beter Bed Company Description
Beter Bed Holding is more than happy to add some variety to its customers' bedrooms. The company sells mattresses, bed bases, and other bedroom furnishings through a number of retail chains in Europe. The company operates some 960 stores located across Austria, Germany, the Netherlands, Spain, and Switzerland. Beter Bed's retail brands include Matrazen Concord, Beter Bed, DBC, El Gigante del Colchón, and Slaapgenoten/Dormaël Slaapkamers. Each chain maintains its own unique retail concept, from discount furnishings to high-end bedroom accoutrements. The company acquired Spanish retailer El Gigante Del Colchón in 2005.
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The Company Description provides a historical perspective of Beter Bed's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Beter Bed's evolution in the marketplace.
