Barilla Company Description
Italians aren't afraid of a few carbs and they have made Barilla their pasta of choice. It is the world's #1 pasta company, selling its goods in more than 100 countries. Barilla Holding encompasses Barilla (pasta, sauces), as well as additional pasta and baked goods operations, which offer brands such as Mulino Bianco and Pavesi (breads, cookies, cakes, crackers), Voiello (pasta), and Wasa (crackers). The company also sells readymade pasta sauces and frozen meals, and its Germany-based Kamps subsidiary is a leader in the European industrial baking field.
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The Company Description provides a historical perspective of Barilla's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Barilla's evolution in the marketplace.
