Barilla Company Description
Italians have never been afraid of a few carbs and they have made the Barilla brand their pasta of choice. Barilla Holding is Italy's and the world's #1 dry pasta maker, a leader in the pasta sauce business in continental Europe, as well as in the bakery products business in Italy, and in the crispbread business in Scandinavia. It sells its products in more than 125 countries worldwide. The company encompasses Barilla (pasta, sauces), as well as additional pasta and baked goods operations, which offer brands such as Mulino Bianco and Pavesi (breads, cookies, cakes, crackers), Voiello (pasta), and Wasa (crackers). The company also sells readymade pasta sauces and frozen meals.
View the Comprehensive Company Description for Barilla
The Company Description provides a historical perspective of Barilla's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Barilla's evolution in the marketplace.
