Banana Republic Company Description
Banana Republic has grown from its original two-store wannabe safari outfitter to an empire in its own right, though no pith hats or fake palm trees can be found now at its stores. Instead, the well-known retailer of men's and women's mid-scale (not high-dollar, but far from discount) casual and tailored apparel has a sprawling territory of 575 stores in North American and Asia, and a Web site, through all of which it distributes its well-put-together look. A division of ailing retail giant Gap Inc. since 1983, at one point it was dangerously close to cannibalizing its parent's customers. In contrast to Gap, however, the company buys up historic landmarks and refurbishes them (as opposed to paving paradise).
View the Comprehensive Company Description for Banana Republic
The Company Description provides a historical perspective of Banana Republic's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Banana Republic's evolution in the marketplace.
