Babies "R" Us Company Description
Babies may not be able to do their own shopping, but their parents can shop for them at Babies "R" Us. The company, a division of toy seller giant Toys ''R'' Us, operates some 260 stores across the US as well as an online store. It offers toys, clothing, and accessories for newborns and toddlers, as well as guest services, such as a mother's room, gift registry, and a special order department. Name-brand and private-label product offerings range from feeding, bathing, and potty-training supplies to baby furniture, strollers, car seats, high chairs, and organic/natural baby products. Founded in 1996, Babies "R" Us has grown to account for about 20% of its parent company's sales.
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The Company Description provides a historical perspective of Babies "R" Us's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Babies "R" Us's evolution in the marketplace.
