Avon Company Description
"Avon calling" -- calling for a younger crowd and improved global operational efficiencies. Avon Products, the world's largest direct seller of cosmetics and beauty-related items, is busy building a global brand and enticing younger customers (while retaining its core base of middle-aged buyers). Direct selling remains the firm's modus operandi, but sales also come from catalogs, mall kiosks, and a Web site. Its products include cosmetics, fragrances, toiletries, jewelry, apparel, home furnishings, and more. Avon boasts about 5.4 million independent representatives. The firm, which has sales operations in 66 countries and territories, is in the final stages of a multiyear turnaround plan launched in late 2005.
View the Comprehensive Company Description for Avon
The Company Description provides a historical perspective of Avon's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Avon's evolution in the marketplace.
