Competition
Now Viewing Association Bourg L Eveque's competition in: Nonprofit Institutions (primary)
Call Preparation Questions
Customers, Marketing, Pricing, Competition
How does the nonprofit advertise its services? - Many nonprofits must inform potential beneficiaries that services are available.
Does the nonprofit compete against for-profit firms? - Many nonprofits are in healthcare, competing with for-profit hospitals and clinics.
How does the nonprofit raise funds? - Contributions, government grants, services, and investment income are typical revenue sources.
Does an individual or organization provide a large percentage of the nonprofit's revenue? - Smaller nonprofits often depend heavily on a few sources of funds.
How much of revenue comes from government sources? - Government sources are often subject to political forces.
Does the nonprofit appeal to individual or corporate donors? - Individuals account for more than 85 percent of charitable contributions.
Does the nonprofit use fundraising consultants? - A large fundraising industry has grown around nonprofits in the past decade.
Does the organization buy fundraising lists? - An organization may use a list manager or broker.
How does the organization get its stories into the media for marketing purposes? - Most nonprofits have limited PR budgets and have a hard time marketing through newspapers, TV, and magazines.
Does the nonprofit use for-profit commercial ventures to bring in revenues? - Some nonprofits use commercial ventures for revenues, such as nonprofit hospitals that operate for-profit pharmacies and fitness centers.
Does the charity use telemarketing firms? - Charities typically get 10 cents on the dollar from outsourced fundraising to telemarketing firms.
Competitive Landscape
Demand is driven by the need to represent special interests or provide social services that can't be met by the market or government. Organizations receive nonprofit status because their primary purpose is religious, charitable, scientific, literary, or educational in nature. Their purpose must be to serve the public good versus a private interest.
Business Challenges
CRITICAL ISSUES
Uncertain Revenue - The amount of revenue available every year is uncertain for most nonprofits. Unlike most for-profits, nonprofits don't depend on product sales, relying instead on the generosity of contributors. Even nonprofits with large endowment funds have uncertain revenue because their investment income depends on the state of the financial markets.
Contributions Depend on Economic Conditions - Charitable contributions typically shrink in more difficult economic times. In recent years, the level of charitable donations was impacted by the stock market and other investments. During difficult economic periods, the stream of small donations at many charities is unaffected, but big donors give less.
Industries Where Association Bourg L Eveque Competes
- Cultural Institutions(primary)
