ASICS CorporationKobe, Japan

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ASICS Competition

Now Viewing ASICS's competition in: Footwear Manufacture, Wholesale, and Retail (primary)

Recent Developments

US Footwear Sales Down - US footwear sales declined 7.3 percent in the first five months of 2008 compared to the same period in 2007, according to the American Apparel & Footwear Association. The decrease is blamed on rising footwear prices. Footwear companies say that Congress could help slow price increases by ending a Depression-era tax on shoe imports that averages 10 percent of the cost of footwear, but can be as high as 67.5 percent on some items.

Boot Sales Expected to Increase - New designs and cool weather forecasts have many retailers suggesting that boot sales will increase in fall 2008. Luxury department stores Lord & Taylor and Saks Fifth Avenue say that boots and shoe booties are expected to fuel sales. The 2009 edition of The Farmer's Almanac predicts below average temperatures for most of the US during the 2008-09 winter, but the National Weather Service predicts warmer than normal temperatures. Industry analysts note that regardless of the weather, promotions and discounts will be needed to lure customers into stores.

Weak US Back-to-School Sales Expected - US economic weakness, rising prices, and tight credit markets are slowing retail sales growth during the 2008 back-to-school season, and footwear retailers are likely to be negatively impacted as a result. Total US same-store retail sales were expected to rise just 1.6 percent in August 2008 compared to August 2007, according to RetailMetrics. Consumer income isn't keeping up with rising prices, and that isn't expected to change soon.

Competitive Landscape

Demand is driven by fashion and demographics. The profitability of individual companies depends on their ability to design and market attractive shoe models. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully through superior design or marketing.

Footwear Manufacture, Wholesale, and Retail Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US shoe and other leather product manufacturing are forecast to grow at an annual compounded rate of 4 percent between 2008 and 2013.

Shoe Manufacturing Growth Slow After Peaking

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating

The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

  • Demand: Depends on consumer income
  • Need good merchandising
  • Risk: Slow economy limits spending on non-essentials

Industries Where ASICS Competes

  • Consumer Products Manufacturers
    • Apparel
      • Footwear (primary)
    • Sporting Goods & Equipment
      • Athletic/Outdoor Gear & Apparel