ASDA Company Description
American-owned ASDA Group offers shoppers everything from frankfurters to diamond rings. Owned by retail giant Wal-Mart Stores, ASDA is the UK's second-largest food seller (behind Tesco). It operates more than 350 stores (including about a dozen ASDA Living and stand-alone George Clothing stores) that primarily sell groceries and apparel. The stores also sell CDs, books, videos, and housewares. It offers American, Chinese, and Mexican take-away meals. Since being bought by Wal-Mart in 1999, ASDA has set off a price war in the UK by initiating Wal-Mart's aggressive "price-rollback" program and converting stores to Wal-Mart's supercenter format under the ASDA-Wal-Mart banner. ASDA.com sells goods online.
View the Comprehensive Company Description for ASDA
The Company Description provides a historical perspective of ASDA's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of ASDA's evolution in the marketplace.
