Asahi Mutual Life Company Description
One of Japan's oldest and largest life insurance firms, Asahi Mutual Life Insurance sells primarily life and health policies to individuals and groups. Its specialized policies include ones that pay victims of cancer, stroke, and heart attack. Increased competition from industry deregulation, the plunging stock market, and cancellation of policies forced Asahi to cut about a third of its workforce at one point. In an effort to increase sales, the company started selling nonlife insurance products through Tokio Marine Holdings (formerly Millea Holdings). A focus on third sector products, including health insurance, has helped stabilize the company's outlook.
View the Comprehensive Company Description for Asahi Mutual Life
The Company Description provides a historical perspective of Asahi Mutual Life's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Asahi Mutual Life's evolution in the marketplace.
