aQuantive Company Description
Online advertising won't take you to Easy Street anymore, but it might lead you to Avenue A. aQuantive, through its Avenue A/Razorfish subsidiary, offers digital marketing services to help clients make the most of their online ad budgets. Services include online media buying and planning, ad campaign management, e-mail direct marketing, search engine optimization, and data warehousing and analysis. Its Atlas unit provides marketing software which allows clients to manage digital campaigns. Through subsidiaries such as DRIVEpm and Mediabrokers, aQuantive's third business line buys blocks of online media advertising to resell on a targeted basis. In August 2007, Microsoft acquired aQuantive for $6 billion.
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The Company Description provides a historical perspective of aQuantive's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of aQuantive's evolution in the marketplace.
