Aprimo Company Description
Aprimo understands that successful marketing is a prime concern of most businesses. The company provides software that customers use to manage marketing efforts, including applications to automate and analyze marketing campaigns. Aprimo's products are used for tasks such as planning, budgeting, and campaign analysis. The company also offers services such as consulting, maintenance, support, installation, and training. Aprimo's customers come from a wide range of industries and have included Bank of America, Sony, Home Depot, Intel, and Toyota. The company was founded in 1998.
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The Company Description provides a historical perspective of Aprimo's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Aprimo's evolution in the marketplace.
