Antena 3 Televisión, S.A.Madrid, Spain

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Antena 3 Company Description

At Antena 3 Televisión the accent really is on television. The company's broadcast network attracts more than 20 million daily viewers with such programming as Los Simpsons, Homo Zapping (skits and humor), Buenafuente (a situation comedy about a psychologist), and South Park. Broadcast channels include Antena 3 Noticias, Antena 3 Internacional, Antena 3 Cine, and Antena 3 Música. Antena 3 Televisión also offers radio service through Europa FM, operates Atres Advertising, and provides public relations services through Unipublic. Antena 3 Televisión is more than 33% owned by De Agostini and Planeta; Europe's #1 broadcaster RTL Group has a 20% stake.

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The Company Description provides a historical perspective of Antena 3's organization from inception to current status.

Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Antena 3's evolution in the marketplace.

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