Andrew Edson - Competitors

Andrew Edson Competition

Now Viewing Andrew Edson's competition in: Public Relations (primary)

Recent Developments

Revenue Growth Continues for Most Firms - Revenue growth at US PR firms surveyed by the Council of Public Relations Firms (CPRF) averaged 12.3 percent in 2007 compared to 2006, the fourth consecutive year of double-digit revenue growth. About 75 percent reported year-over-year revenue growth in 2007.

Firms Expect More New Business - About 85 percent of PR firms surveyed by the CPRF expect new business to be equal to or stronger than in 2007. About 80 percent say they'll hire in 2008. Demand growth for PR will be greatest in consumer marketing and online media industries, according to CPRF.

Industry Wages Rebound - Employee wages at US PR firms rose 1.6 percent in February 2008 compared to the February 2007. Wages had risen to an all-time high in April 2007, but fell below 2006 levels in May 2007, and remained there until January 2008.

Competitive Landscape

Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on the value of the creative services delivered and efficient use of personnel. Large companies have advantages in having multiple subsidiaries that offer different marketing services to large customers and some economies of scale in marketing. Small companies can compete successfully by specializing in a particular industry or geographic market. The PR industry is labor-intensive: average annual revenue per employee is less than $150,000.

Full Industry Overview For Public Relations

Public Relations Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US advertising and related services, including PR, is forecast to grow at an annual compounded rate of 3.7 percent between 2007 and 2012.

Advertising and Related Services Growth Slow and Even

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.